The mission was clear: develop the most simple, reliable, and comfortable treadmill in the market. To do this, we first developed motivational programming to keep you going that extra mile. Then, we studied how we could keep the entire treadmill drive system cool and, thus, more reliable. To achieve this, we designed ventilated motor covers with large, roomy motor compartments. Finally, we redesigned how a treadmill offers cushioning with our eight strategically placed variable-durometer elastomer cushions.