The mission
was clear: develop the most simple, reliable, and comfortable treadmill
in the market. To do this, we first developed motivational programming
to keep you going that extra mile. Then, we studied how we could keep
the entire treadmill drive system cool and, thus, more reliable. To achieve
this, we designed ventilated motor covers with large, roomy motor compartments.
Finally, we redesigned how a treadmill offers cushioning with our eight
strategically placed variable-durometer elastomer cushions.